2023: the tourism recovery!

After two terrible years, 2022 ended with nearly 400 million tourists, up 38.2% in 2021, although pre-COVID levels are still a long way off.

According to Assoturismo-CST the tourism industry in 2022 recorded a recovery of arrivals and presences, mainly thanks to the increase of foreign tourists. Overall, the number of visitors to accommodation establishments increased by +38.2% from 2021, for a total of about 399.5 million. Arrivals increased instead, approximately +42.8%, over last year to a total of 112.3 million. Compared to 2019, the figures continue to show -8.5% of visitors and -14.5% of arrivals.

Especially European visitors are driving the growth, though there is a strong increase in travellers from North America (USA). The estimated growth of foreign tourists is +83.4% over 2021 and in absolute values of about 194.7 million visitors, although the difference with the figures for 2019 gives one -11.8%. Italy’s tourism market recorded an increase of +11.9%, for a total of 204.8 million visitors (-5.2% compared to 2019). The evolution of hotel structures is estimated at +45.6%, whereas the additional hotel stops at +27.6%.

Regarding the forecast for the first three months of 2023, there is some optimism, but there is still a lot of room for uncertainty. Slow economic growth in the Eurozone, high inflation and rising energy prices, compounded by the war in Ukraine, could slow the recovery in the early months of next year.

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