Marche: tourism and internationalization.
Le Marche is a reference point for quality and hospitality. It is a region that, in order to attract new tourists, in February 2023 has equipped itself with an agency for tourism and internationalization. The Atim, this is the name of the new Agency, has been located inside the Chamber of Commerce of the Marche, in Ancona.
If a couple of years ago, an Israeli tour operator had to give up organizing in the Marche, from May to October, a weekly flight of 240 seats, for lack of rooms in hotels of high standing, preferring Rimini, today things have changed and the region is experiencing a general improvement in structures even if it is not yet enough.
Among the proposals on the table, to redevelop dilapidated buildings to increase the number of beds by 30%. Tourists, including those in the mid-range, aspire to spas, spas, swimming pools, air-conditioned environments, equipped with home automation and digital connections. We need innovative and well-equipped spaces. According to the industry, the solution to boost tourism and internationalisation in this region could be a mix of public policies and strategies to support seasonal adjustment, continuing to push for tenders and systems to stimulate investment.
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