Spain’s 22 most competitive cities when it comes to tourism.

Although Spain is known all over the world for its beautiful beaches and sunshine, tourism in cities is becoming more and more popular, representing up to 28.5% of travelers’ stays. However, according to the third Exceltur report, Urbantur, which analyses 22 cities, Spanish cities still have much to do to improve.

The report assesses the tourist competitiveness of the main Spanish destinations, accounting for 87.2% of total urban tourism and 23% of total tourism in Spain, taking into account 63 indicators based on over 100,000 data, grouped into six categories and covering the period from 2016 to 2022. The survey takes into consideration, among others, the attractiveness of a city for its leisure and business offer, security, accessibility and mobility plans within the city itself to facilitate tourist flows, reception capacity, the profitability of each place of accommodation, tourist expenditure and tax burden.

The ranking is led by Madrid, who overtook Barcelona, winner of the two previous editions of the report (in 2013 and 2016), followed by Valence, San Sebastian and Seville.

For the sustainable development of tourism in the future, it is essential to move from mere promotion to management of the tourism sector. It is necessary to establish ESG (environmental, social and governance) criteria in public and corporate policies, as only a concrete commitment to sustainability can guarantee Spain adequate competitiveness in the next 20 years.

For more information on the results, see the article posted on Hosteltur:

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