The ups and downs of Italian tourism.

There will be a real recovery for tourism in 2023 or at least by 2024.

Unlike other sectors of Made in Italy, such as fashion, beauty, design and wine, which are recovering, tourism will be slow to recover because of the enormous losses caused by lockdowns and blockades.

Between August and September some foreign tourists have returned, especially Americans, but it is still low. There is a lack of large international inflow and, without this, Italian tourism will not restart, especially luxury tourism, in which over 70% is made up of foreign clients. In this sense, Italy’s infrastructure deficits do not help. Hotels are waiting for the Pnnr (National Recovery and Resilience Plan) and the Hotels Superbonus at 80% to upgrade the assets and the standard of services.

On the other hand, there are positive signs: in recent months investment in luxury hotels have increased, even in destinations outside the international circuits. There is still much to be done and Italian tourism is facing a challenge that, if well conducted, could put Italy on the podium of the most visited destinations in the world.

David Pambianco discusses the subject in the October edition of Pambianco Hotellerie.

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