{"id":5650,"date":"2026-05-12T09:00:00","date_gmt":"2026-05-12T07:00:00","guid":{"rendered":"https:\/\/www.argosassistance.com\/?p=5650"},"modified":"2026-05-12T12:25:03","modified_gmt":"2026-05-12T10:25:03","slug":"road-tourism-continues-to-grow-across-europe","status":"publish","type":"post","link":"https:\/\/www.argosassistance.com\/en\/road-tourism-continues-to-grow-across-europe\/","title":{"rendered":"Road tourism continues to grow across Europe"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qxm-ed33752156b6fbeb45620ad08d39ba66\">\n.flex_column.av-7qxm-ed33752156b6fbeb45620ad08d39ba66{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7qxm-ed33752156b6fbeb45620ad08d39ba66 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mazir0zk-22d026ae8b7daa2ae0e2561b3ff118eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img decoding=\"async\" class=\"alignleft size-medium wp-image-5656\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1-300x211.jpg 300w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1.jpg 665w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<div>\n<p style=\"font-weight: 400;\">Road tourism continues to grow across Europe.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Open-air tourism<\/span> continues to attract European travelers. According to <a href=\"https:\/\/www.ilsole24ore.com\/art\/vacanze-paesi-dell-ue-cresce-turismo-il-camper-o-campeggio-AI9wxLjC\">Eurostat data<\/a>, in 2025 the number of overnight stays in campsites, motorhome areas, and caravan parks across the European Union reached 413 million, confirming the sector\u2019s steady growth over the past ten years.<\/p>\n<p style=\"font-weight: 400;\">Compared to 2015, overnight stays related to outdoor tourism increased by 28.5%, surpassing the growth rate of hotels and traditional accommodation facilities. This trend reflects the evolution of travel habits: greater independence, closer contact with nature, and the search for authentic experiences.<\/p>\n<p style=\"font-weight: 400;\">The summer season remains the preferred period, with 67% of overnight stays concentrated between June and August. However, the trend toward year-round travel is also growing, supported by the freedom of movement offered by motorhomes.<\/p>\n<p><span style=\"color: #000000;\">France, Italy, and Spain lead the market<\/span>.<br \/>\nFrance confirms its position as the leading European market, with 154 million overnight stays in campsites and caravan parks, representing more than one-third of the EU total. Spain and Italy follow, with Italy ranking third in Europe with 49.1 million overnight stays.<\/p>\n<p><span style=\"color: #000000;\">Between sustainability and new operational challenges<\/span>.<br \/>\nHowever, the growth of road tourism also brings new critical issues. Several European countries are facing problems related to overcrowding, the management of unauthorized parking areas, and pressure on infrastructure.<\/p>\n<p style=\"font-weight: 400;\">For tourism operators, insurance companies, and travel industry businesses, managing travelers who are constantly on the move\u2014often in remote or widely dispersed areas\u2014has become increasingly complex.<\/p>\n<p style=\"font-weight: 400;\">In this context, Argos Assistance supports industry operators with solutions designed to ensure operational continuity and safety throughout the journey.<\/p>\n<p><span style=\"color: #000000;\">Our main solutions<\/span>:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">24\/7 international medical assistance<\/li>\n<li style=\"font-weight: 400;\">logistical and operational support for travelers on the move<\/li>\n<li style=\"font-weight: 400;\">claims management and insurance assistance<\/li>\n<li style=\"font-weight: 400;\">coordination of services and providers, even in remote areas<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Thanks to a global network of more than 580,000 providers and a 24\/7 operations center, Argos Assistance guarantees rapid intervention and continuous support even in the most dynamic travel scenarios.<\/p>\n<h3 style=\"font-weight: 400; text-align: center;\">Protect outdoor tourism with a reliable partner.<\/h3>\n<p style=\"font-weight: 400; text-align: center;\"><span style=\"font-weight: 400;\">\u00a0Discover our services.<br \/>\n<\/span><\/p>\n<\/div>\n<div  class='avia-button-wrap av-2dkx3z-e5786af1a07b1d49f35f6cd49047af0b-wrap avia-button-center  avia-builder-el-2  avia-builder-el-no-sibling '><a href='mailto:operations@argosassistance.com'  class='avia-button av-2dkx3z-e5786af1a07b1d49f35f6cd49047af0b av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'   aria-label=\"Contact us\"><span class='avia_iconbox_title' >Contact us<\/span><\/a><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdh6paus-a6f5188b6597df609ddd6a9b7bcbf0d0\">\n#top .hr.hr-invisible.av-mdh6paus-a6f5188b6597df609ddd6a9b7bcbf0d0{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-mdh6paus-a6f5188b6597df609ddd6a9b7bcbf0d0 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mazf1rad-39480c255c9050faf7eb4a39cbf16a68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-akv1v-f39f383f4485813b54435ff3f82c7978\">\n.av_font_icon.av-akv1v-f39f383f4485813b54435ff3f82c7978 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-akv1v-f39f383f4485813b54435ff3f82c7978 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><a href='https:\/\/www.argosassistance.com\/en\/news\/'   class='av-icon-char' data-av_icon='\ue870' data-av_iconfont='entypo-fontello' aria-hidden=\"false\" ><\/a><\/span>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938\">\n.flex_column.av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938 av_one_third  avia-builder-el-6  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><div  id=\"avia-magazine-1\"  class='av-magazine av-k1t3e5gg-ff47c385b2aee260e9b8940a69d9e329 av-magazine-top-bar-active av-magazine-tabs-active  avia-builder-el-7  avia-builder-el-no-sibling   avia-builder-el-7  avia-builder-el-no-sibling ' ><div class='av-magazine-top-bar '><\/div><div class='av-magazine-group sort_all'><article class='av-magazine-entry av-magazine-entry-id-5716 av-magazine-format-standard av-magazine-type-post av-magazine-entry-1 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/en\/italy-leads-luxury-tourism-in-europe\/' title='Link to: Italy Leads Luxury Tourism in Europe' class='av-magazine-thumbnail-link'><img decoding=\"async\" fetchpriority=\"high\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/05\/Argos_26_mag2-80x80.jpg\" class=\"wp-image-5722 avia-img-lazy-loading-not-5722 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Italia leader del turismo di lusso\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/05\/Argos_26_mag2-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/05\/Argos_26_mag2-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/05\/Argos_26_mag2-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Italy Leads Luxury Tourism in Europe\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-05-28T09:00:00+02:00\" >28 May 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/en\/italy-leads-luxury-tourism-in-europe\/' title='Link to: Italy Leads Luxury Tourism in Europe'>Italy Leads Luxury Tourism in Europe<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5650 av-magazine-format-standard av-magazine-type-post av-magazine-entry-2 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/en\/road-tourism-continues-to-grow-across-europe\/' title='Link to: Road tourism continues to grow across Europe' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1-80x80.jpg\" class=\"wp-image-5656 avia-img-lazy-loading-not-5656 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Cresce il turismo on the road in Europa\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Road tourism continues to grow across Europe\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-05-12T09:00:00+02:00\" >12 May 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/en\/road-tourism-continues-to-grow-across-europe\/' title='Link to: Road tourism continues to grow across Europe'>Road tourism continues to grow across Europe<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5619 av-magazine-format-standard av-magazine-type-post av-magazine-entry-3 av-magazine-entry-small '  itemscope=\"itemscope\" 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wp-post-image\" alt=\"Dal Trentino alla Svezia un rimpatrio senza interruzioni\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: From Trentino to Sweden: a seamless repatriation\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-31T09:00:00+02:00\" >31 March 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/en\/from-trentino-to-sweden-a-seamless-repatriation\/' title='Link to: From Trentino to Sweden: a seamless repatriation'>From Trentino to Sweden: a seamless repatriation<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5439 av-magazine-format-standard av-magazine-type-post av-magazine-entry-7 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/en\/tourism-italy-ranks-second-for-international-arrivals\/' title='Link to: Tourism: Italy ranks second for international arrivals' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-80x80.jpg\" class=\"wp-image-5477 avia-img-lazy-loading-not-5477 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Turismo: Italia seconda\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Tourism: Italy ranks second for international arrivals\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-18T09:00:00+01:00\" >18 March 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/en\/tourism-italy-ranks-second-for-international-arrivals\/' title='Link to: Tourism: Italy ranks second for international arrivals'>Tourism: Italy ranks second for international arrivals<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5470 av-magazine-format-standard av-magazine-type-post av-magazine-entry-8 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/en\/easter-and-travel-destinations-to-discover-in-spring\/' title='Link to: Easter and travel: destinations to discover in spring' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/02\/Argos_26_mar1-80x80.jpg\" class=\"wp-image-5445 avia-img-lazy-loading-not-5445 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Pasqua e viaggi\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/02\/Argos_26_mar1-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/02\/Argos_26_mar1-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/02\/Argos_26_mar1-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Easter and travel: destinations to discover in spring\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-13T09:00:00+01:00\" >13 March 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/en\/easter-and-travel-destinations-to-discover-in-spring\/' title='Link to: Easter and travel: destinations to discover in spring'>Easter and travel: destinations to discover in spring<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5404 av-magazine-format-standard av-magazine-type-post av-magazine-entry-9 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/en\/italy-leading-new-european-travel-trends\/' title='Link to: Italy leading new European travel trends' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/02\/Argos_26_feb3-80x80.jpg\" class=\"wp-image-5410 avia-img-lazy-loading-not-5410 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"L\u2019Italia protagonista delle nuove tendenze europee\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/02\/Argos_26_feb3-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/02\/Argos_26_feb3-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/02\/Argos_26_feb3-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Italy leading new European travel trends\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-02-27T09:00:00+01:00\" >27 February 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/en\/italy-leading-new-european-travel-trends\/' title='Link to: Italy leading new European travel trends'>Italy leading new European travel trends<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5297 av-magazine-format-standard av-magazine-type-post av-magazine-entry-10 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/en\/bit-2026-spotlight-on-sustainable-tourism\/' title='Link to: BIT 2026: Spotlight on Sustainable Tourism' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen4-80x80.jpg\" class=\"wp-image-5303 avia-img-lazy-loading-not-5303 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Bit 2026\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen4-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen4-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen4-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: BIT 2026: Spotlight on Sustainable Tourism\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-01-30T09:00:00+01:00\" >30 January 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/en\/bit-2026-spotlight-on-sustainable-tourism\/' title='Link to: BIT 2026: Spotlight on Sustainable Tourism'>BIT 2026: Spotlight on Sustainable Tourism<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Open-air tourism continues to attract European travelers. According to Eurostat data, in 2025 the number of overnight stays in campsites, motorhome areas, and caravan parks across the European Union reached 413 million.<\/p>\n","protected":false},"author":1,"featured_media":5656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1182,1106,1184,1185,35,1183,1382],"class_list":["post-5650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-24-7-medical-and-healthcare-assistance","tag-claims-management","tag-insurance-coverage","tag-international-legal-consultancy","tag-italy","tag-logistical-and-operational-support","tag-open-air-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Road tourism continues to ... - Argos Assistance<\/title>\n<meta name=\"description\" content=\"Road tourism continues to grow across Europe. 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