{"id":5269,"date":"2026-01-27T09:29:07","date_gmt":"2026-01-27T08:29:07","guid":{"rendered":"https:\/\/www.argosassistance.com\/?p=5269"},"modified":"2026-01-27T11:03:09","modified_gmt":"2026-01-27T10:03:09","slug":"generation-z-et-voyages","status":"publish","type":"post","link":"https:\/\/www.argosassistance.com\/fr\/generation-z-et-voyages\/","title":{"rendered":"G\u00e9n\u00e9ration Z et voyages"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qxm-ed33752156b6fbeb45620ad08d39ba66\">\n.flex_column.av-7qxm-ed33752156b6fbeb45620ad08d39ba66{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7qxm-ed33752156b6fbeb45620ad08d39ba66 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mazir0zk-22d026ae8b7daa2ae0e2561b3ff118eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5273\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen3-300x211.jpg\" alt=\"Generazione Z e viaggi\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen3-300x211.jpg 300w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen3.jpg 665w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>G\u00e9n\u00e9ration Z et voyages.<\/p>\n<p style=\"font-weight: 400;\">Des exp\u00e9riences authentiques, la technologie et un budget d\u00e9di\u00e9. C\u2019est ainsi que voyage la G\u00e9n\u00e9ration Z,selon le rapport <em>\u00ab G\u00e9n\u00e9ration Z et l\u2019avenir de l\u2019exp\u00e9rience de voyage personnalis\u00e9e \u00bb<\/em>, qui met en lumi\u00e8re un changement cl\u00e9 : pour cette g\u00e9n\u00e9ration, la personnalisation n\u2019est pas un automatisme technologique, mais une forme de relation.<\/p>\n<p style=\"font-weight: 400;\">Contrairement aux g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes, la <a href=\"https:\/\/www.guidaviaggi.it\/2026\/01\/14\/come-viaggia-la-gen-z\/\">G\u00e9n\u00e9ration Z ne souhaite pas que la technologie d\u00e9cide \u00e0 sa place<\/a>. Elle la consid\u00e8re plut\u00f4t comme un partenaire de voyage, capable de soutenir les choix sans se substituer \u00e0 la volont\u00e9 individuelle et, surtout, de respecter des valeurs telles que l\u2019authenticit\u00e9, le contr\u00f4le et la transparence.<\/p>\n<p><span style=\"color: #000000;\">Le voyage comme priorit\u00e9 budg\u00e9taire.<br \/>\n<\/span>Ayant grandi \u00e0 l\u2019\u00e8re du num\u00e9rique et caract\u00e9ris\u00e9e par une forte conscience sociale, la <span style=\"color: #000000;\">G\u00e9n\u00e9ration Z voyage principalement pour les loisirs<\/span>. 65% voyagent pour les vacances, tandis que 28% voyagent pour rendre visite \u00e0 des amis et \u00e0 la famille. Les d\u00e9penses confirment \u00e9galement l\u2019importance accord\u00e9e au voyage : 31% investissent entre 1 000 et 2 500 dollars par an, 24% entre 2 500 et 5 000 dollars, et pr\u00e8s d\u2019un jeune sur cinq d\u00e9passe les 5 000 euros par an.<\/p>\n<p><span style=\"color: #000000;\">Quand la personnalisation fonctionne.<br \/>\n<\/span>L\u2019\u00e9tude met en \u00e9vidence une attitude globalement positive \u00e0 l\u2019\u00e9gard des contenus personnalis\u00e9s : 66% des personnes interrog\u00e9es se d\u00e9clarent favorables ou tr\u00e8s favorables aux recommandations bas\u00e9es sur leurs centres d\u2019int\u00e9r\u00eat.<br \/>\nParmi les formes les plus appr\u00e9ci\u00e9es figurent les conseils sur les restaurants et les activit\u00e9s locales (75%), les offres personnalis\u00e9es d\u2019h\u00f4tels et de vols (64 %) et les itin\u00e9raires construits autour des int\u00e9r\u00eats individuels (45%). \u00c0 l\u2019inverse, les communications g\u00e9n\u00e9riques, les e-mails impersonnels et la publicit\u00e9 intrusive sur les r\u00e9seaux sociaux sont jug\u00e9s inefficaces et contre-productifs.<\/p>\n<p style=\"font-weight: 400;\">Pour l\u2019industrie du voyage, le message est clair: segmenter ne suffit plus, il faut prendre soin de la relation. La personnalisation de demain ne sera pas seulement plus intelligente, mais aussi plus humaine, capable de faire sentir au voyageur qu\u2019il est compris et accompagn\u00e9 tout au long de son parcours.<br \/>\nDans ce contexte, garantir fiabilit\u00e9, s\u00e9curit\u00e9 et continuit\u00e9 op\u00e9rationnelle devient essentiel.<\/p>\n<p style=\"font-weight: 400;\">Argos Assistance accompagne les tour-op\u00e9rateurs, les agences et les entreprises du secteur touristique avec des solutions con\u00e7ues pour r\u00e9pondre aux besoins de voyageurs toujours plus exigeants, connect\u00e9s et conscients, contribuant \u00e0 transformer l\u2019exp\u00e9rience de voyage en une relation de confiance, avant, pendant et apr\u00e8s le d\u00e9part.<\/p>\n<h3 style=\"font-weight: 400; text-align: center;\">Argos r\u00e9pond aux besoins de la G\u00e9n\u00e9ration Z<\/h3>\n<p style=\"font-weight: 400; text-align: center;\">\u00a0D\u00e9couvrez nos services.<strong><br \/>\n<\/strong><\/p>\n<div  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av-akv1v-dbe4a5ec86943665995332682aa11466 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><a href='https:\/\/www.argosassistance.com\/fr\/news\/'   class='av-icon-char' data-av_icon='\ue870' data-av_iconfont='entypo-fontello' aria-hidden=\"false\" ><\/a><\/span>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938\">\n.flex_column.av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938 av_one_third  avia-builder-el-5  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><div  id=\"avia-magazine-1\"  class='av-magazine av-k1t3e5gg-ff47c385b2aee260e9b8940a69d9e329 av-magazine-top-bar-active av-magazine-tabs-active  avia-builder-el-6  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class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5652 av-magazine-format-standard av-magazine-type-post av-magazine-entry-2 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/fr\/le-tourisme-itinerant-poursuit-sa-croissance-en-europe\/' title='Lier vers : Le tourisme itin\u00e9rant poursuit sa croissance en Europe' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1-80x80.jpg\" class=\"wp-image-5657 avia-img-lazy-loading-not-5657 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Cresce il turismo on the road in Europa\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_mag1-80x80.jpg 80w, 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av-magazine-format-standard av-magazine-type-post av-magazine-entry-3 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/fr\/maxi-yachts-et-nouvelles-regles-impacts-sur-le-tourisme-nautique\/' title='Lier vers : Maxi-yachts et nouvelles r\u00e8gles : impacts sur le tourisme nautique' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_apr3-80x80.jpg\" class=\"wp-image-5625 avia-img-lazy-loading-not-5625 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maxi yacht e nuove regole\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_apr3-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_apr3-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_apr3-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Articles : Maxi-yachts et nouvelles r\u00e8gles : impacts sur le tourisme nautique\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-30T09:29:07+02:00\" >30 avril 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/fr\/maxi-yachts-et-nouvelles-regles-impacts-sur-le-tourisme-nautique\/' title='Lier vers : Maxi-yachts et nouvelles r\u00e8gles : impacts sur le tourisme nautique'>Maxi-yachts et nouvelles r\u00e8gles : impacts sur le tourisme nautique<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5582 av-magazine-format-standard av-magazine-type-post av-magazine-entry-4 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/fr\/salone-del-mobile-2026-milan-laboratoire-du-design\/' title='Lier vers : Salone del Mobile 2026: Milan, laboratoire du design' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr2-80x80.jpg\" class=\"wp-image-5587 avia-img-lazy-loading-not-5587 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Salone del Mobile 2026\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr2-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr2-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr2-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Articles : Salone del Mobile 2026: Milan, laboratoire du design\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-23T09:29:07+02:00\" >23 avril 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/fr\/salone-del-mobile-2026-milan-laboratoire-du-design\/' title='Lier vers : Salone del Mobile 2026: Milan, laboratoire du design'>Salone del Mobile 2026: Milan, laboratoire du design<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5546 av-magazine-format-standard av-magazine-type-post av-magazine-entry-5 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a 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class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-16T09:29:07+02:00\" >16 avril 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/fr\/oenotourisme-italien-la-recette-pour-grandir\/' title='Lier vers : \u0152notourisme italien : la recette pour grandir'>\u0152notourisme italien : la recette pour grandir<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5511 av-magazine-format-standard av-magazine-type-post av-magazine-entry-6 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/fr\/du-trentin-a-la-suede-un-rapatriement-sans-interruption\/' title='Lier vers : Du Trentin \u00e0 la Su\u00e8de : un rapatriement sans interruption' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-80x80.jpg\" class=\"wp-image-5518 avia-img-lazy-loading-not-5518 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Dal Trentino alla Svezia un rimpatrio senza interruzioni\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Articles : Du Trentin \u00e0 la Su\u00e8de : un rapatriement sans interruption\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-31T09:29:07+02:00\" >31 mars 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/fr\/du-trentin-a-la-suede-un-rapatriement-sans-interruption\/' title='Lier vers : Du Trentin \u00e0 la Su\u00e8de : un rapatriement sans interruption'>Du Trentin \u00e0 la Su\u00e8de : un rapatriement sans interruption<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5441 av-magazine-format-standard av-magazine-type-post av-magazine-entry-7 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/fr\/tourisme-litalie-deuxieme-pour-les-presences-internationales\/' title='Lier vers : Tourisme: l\u2019Italie deuxi\u00e8me pour les pr\u00e9sences internationales' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-80x80.jpg\" class=\"wp-image-5478 avia-img-lazy-loading-not-5478 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Turismo: Italia seconda\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Articles : Tourisme: l\u2019Italie deuxi\u00e8me pour les pr\u00e9sences internationales\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-18T09:29:07+01:00\" >18 mars 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/fr\/tourisme-litalie-deuxieme-pour-les-presences-internationales\/' title='Lier vers : Tourisme: l\u2019Italie deuxi\u00e8me pour les pr\u00e9sences internationales'>Tourisme: l\u2019Italie deuxi\u00e8me pour les pr\u00e9sences internationales<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5472 av-magazine-format-standard av-magazine-type-post av-magazine-entry-8 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/fr\/paques-et-voyages-des-destinations-a-decouvrir-au-printemps\/' title='Lier vers : P\u00e2ques et voyages : des destinations \u00e0 d\u00e9couvrir au printemps' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" 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C\u2019est ainsi que voyage la G\u00e9n\u00e9ration Z, selon le rapport \u00ab G\u00e9n\u00e9ration Z et l\u2019avenir de l\u2019exp\u00e9rience de voyage personnalis\u00e9e <\/p>\n","protected":false},"author":1,"featured_media":5273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[877],"tags":[1188,1191,1259,1190,1189,1258],"class_list":["post-5269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise","tag-assistance-medicale-et-sanitaire-24h-24-et-7j-7","tag-conseil-juridique","tag-generation-z","tag-gestion-des-sinistres-et-couvertures-dassurance","tag-support-logistique-et-operationnel","tag-voyage-personnalise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G\u00e9n\u00e9ration Z et voyages - Argos Assistance<\/title>\n<meta name=\"description\" content=\"G\u00e9n\u00e9ration Z et voyages. 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