{"id":5270,"date":"2026-01-27T09:18:36","date_gmt":"2026-01-27T08:18:36","guid":{"rendered":"https:\/\/www.argosassistance.com\/?p=5270"},"modified":"2026-01-27T11:15:20","modified_gmt":"2026-01-27T10:15:20","slug":"geracao-z-e-viagens","status":"publish","type":"post","link":"https:\/\/www.argosassistance.com\/pt-pt\/geracao-z-e-viagens\/","title":{"rendered":"Gera\u00e7\u00e3o Z e viagens"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qxm-ed33752156b6fbeb45620ad08d39ba66\">\n.flex_column.av-7qxm-ed33752156b6fbeb45620ad08d39ba66{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7qxm-ed33752156b6fbeb45620ad08d39ba66 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-mazir0zk-22d026ae8b7daa2ae0e2561b3ff118eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5275\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen3-300x211.jpg\" alt=\"Generazione Z e viaggi\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen3-300x211.jpg 300w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/01\/Argos_26_gen3.jpg 665w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<div>\n<div>\n<p style=\"font-weight: 400;\">Gera\u00e7\u00e3o Z e viagens.<\/p>\n<p style=\"font-weight: 400;\">Experi\u00eancias aut\u00eanticas, tecnologia e um or\u00e7amento dedicado. \u00c9 assim que a Gera\u00e7\u00e3o Z viaja, segundo o relat\u00f3rio <em>\u201cGera\u00e7\u00e3o Z e o Futuro da Experi\u00eancia de Viagem Personalizada\u201d<\/em>, que destaca uma mudan\u00e7a fundamental: para esta gera\u00e7\u00e3o, a personaliza\u00e7\u00e3o n\u00e3o \u00e9 um automatismo tecnol\u00f3gico, mas uma forma de relacionamento.<\/p>\n<p style=\"font-weight: 400;\">Ao contr\u00e1rio das gera\u00e7\u00f5es anteriores, a <a href=\"https:\/\/www.guidaviaggi.it\/2026\/01\/14\/come-viaggia-a-gen-z\/\">Gera\u00e7\u00e3o Z n\u00e3o quer que a tecnologia decida por ela<\/a>. Pelo contr\u00e1rio, considera a tecnologia como uma parceira de viagem, capaz de apoiar as escolhas sem substituir a vontade individual e, acima de tudo, de respeitar valores como autenticidade, controlo e transpar\u00eancia.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Viajar como prioridade de despesa.<br \/>\n<\/span>Crescida na era digital e caracterizada por uma forte consci\u00eancia social, a <span style=\"color: #000000;\">Gera\u00e7\u00e3o Z viaja principalmente por lazer<\/span>. 65% viajam de f\u00e9rias, enquanto 28% o fazem para visitar amigos e familiares. Os gastos tamb\u00e9m confirmam a import\u00e2ncia atribu\u00edda \u00e0s viagens: 31% investem entre 1.000 e 2.500 d\u00f3lares por ano, 24% entre 2.500 e 5.000 d\u00f3lares, e cerca de um em cada cinco jovens gasta mais de 5.000 euros anualmente.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #000000;\">Quando a personaliza\u00e7\u00e3o funciona.<br \/>\n<\/span>O estudo destaca uma atitude geralmente positiva em rela\u00e7\u00e3o ao conte\u00fado personalizado: 66% dos inquiridos dizem ser favor\u00e1veis ou muito favor\u00e1veis a recomenda\u00e7\u00f5es baseadas nos seus interesses.<\/p>\n<p style=\"font-weight: 400;\">Entre as formas mais valorizadas destacam-se as sugest\u00f5es de restaurantes e atividades locais (75%), as ofertas personalizadas de hot\u00e9is e voos (64%) e os itiner\u00e1rios constru\u00eddos em torno de interesses individuais (45%). Pelo contr\u00e1rio, comunica\u00e7\u00f5es gen\u00e9ricas, e-mails impessoais e publicidade intrusiva nas redes sociais s\u00e3o considerados ineficazes e contraproducentes.<\/p>\n<p style=\"font-weight: 400;\">Para a ind\u00fastria do turismo, a mensagem \u00e9 clara: segmentar n\u00e3o \u00e9 suficiente, \u00e9 preciso cuidar do relacionamento. A personaliza\u00e7\u00e3o do futuro n\u00e3o ser\u00e1 apenas mais inteligente, mas tamb\u00e9m mais humana, capaz de fazer com que o viajante se sinta compreendido e acompanhado ao longo de toda a sua jornada.<\/p>\n<p style=\"font-weight: 400;\">Neste contexto, garantir fiabilidade, seguran\u00e7a e continuidade operacional torna-se essencial.<\/p>\n<p style=\"font-weight: 400;\">A Argos Assistance apoia operadores tur\u00edsticos, ag\u00eancias e empresas do setor com solu\u00e7\u00f5es concebidas para responder \u00e0s necessidades de viajantes cada vez mais exigentes, conectados e conscientes, contribuindo para transformar a experi\u00eancia de viagem numa rela\u00e7\u00e3o de confian\u00e7a \u2013 antes, durante e ap\u00f3s a partida.<\/p>\n<h3 style=\"font-weight: 400; text-align: center;\">A Argos responde \u00e0s necessidades da Gera\u00e7\u00e3o Z<\/h3>\n<p style=\"font-weight: 400; text-align: center;\">Descubra os nossos servi\u00e7os.<\/p>\n<div  class='avia-button-wrap av-2dkx3z-fd1f1cc103c63d069c8ba66ed0638d0d-wrap avia-button-center  avia-builder-el-2  avia-builder-el-no-sibling '><a href='mailto:operations@argosassistance.com'  class='avia-button av-2dkx3z-fd1f1cc103c63d069c8ba66ed0638d0d av-link-btn avia-icon_select-no avia-size-medium avia-position-center avia-color-theme-color'   aria-label=\"Contate-nos\"><span class='avia_iconbox_title' >Contate-nos<\/span><\/a><\/div><\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdh7bymj-83243b4e088f82739c313129d5624725\">\n#top .hr.hr-invisible.av-mdh7bymj-83243b4e088f82739c313129d5624725{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-mdh7bymj-83243b4e088f82739c313129d5624725 hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mazf1rad-39480c255c9050faf7eb4a39cbf16a68 '  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id=\"style-css-av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938\">\n.flex_column.av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7nx96-33a8d31cedb74fcc2b77ec4a657dd938 av_one_third  avia-builder-el-6  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><div  id=\"avia-magazine-1\"  class='av-magazine av-k1t3e5gg-ff47c385b2aee260e9b8940a69d9e329 av-magazine-top-bar-active av-magazine-tabs-active  avia-builder-el-7  avia-builder-el-no-sibling   avia-builder-el-7  avia-builder-el-no-sibling ' ><div class='av-magazine-top-bar '><\/div><div class='av-magazine-group sort_all'><article class='av-magazine-entry av-magazine-entry-id-5719 av-magazine-format-standard av-magazine-type-post av-magazine-entry-1 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a 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na Europa\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-05-28T09:18:36+02:00\" >28 de Maio, 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/pt-pt\/italia-lidera-o-turismo-de-luxo-na-europa\/' title='Link to: It\u00e1lia Lidera o Turismo de Luxo na Europa'>It\u00e1lia Lidera o Turismo de Luxo na Europa<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5653 av-magazine-format-standard av-magazine-type-post av-magazine-entry-2 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/pt-pt\/o-turismo-on-the-road-cresce-na-europa\/' title='Link to: O turismo on the road cresce na Europa' class='av-magazine-thumbnail-link'><img decoding=\"async\" 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avia-img-lazy-loading-not-5627 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maxi yacht e nuove regole\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_apr3-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_apr3-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/04\/Argos_26_apr3-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Maxi iates e novas regulamenta\u00e7\u00f5es: impactos no turismo n\u00e1utico\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-30T09:18:36+02:00\" >30 de Abril, 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/pt-pt\/maxi-iates-e-novas-regulamentacoes-impactos-no-turismo-nautico\/' title='Link to: Maxi iates e novas 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Mobile 2026\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr2-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr2-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr2-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Salone del Mobile 2026: Mil\u00e3o, laborat\u00f3rio de design\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-23T09:18:36+02:00\" >23 de Abril, 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/pt-pt\/salone-del-mobile-2026-milao-laboratorio-de-design\/' title='Link to: Salone del Mobile 2026: Mil\u00e3o, laborat\u00f3rio de design'>Salone del Mobile 2026: Mil\u00e3o, laborat\u00f3rio de design<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5547 av-magazine-format-standard av-magazine-type-post av-magazine-entry-5 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/pt-pt\/enoturismo-italiano-a-receita-para-crescer\/' title='Link to: Enoturismo Italiano: A Receita para Crescer' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr1-80x80.jpg\" class=\"wp-image-5552 avia-img-lazy-loading-not-5552 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Enoturismo italiano\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr1-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr1-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_apr1-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Enoturismo Italiano: A Receita para Crescer\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-04-16T09:18:36+02:00\" >16 de Abril, 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/pt-pt\/enoturismo-italiano-a-receita-para-crescer\/' title='Link to: Enoturismo Italiano: A Receita para Crescer'>Enoturismo Italiano: A Receita para Crescer<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5512 av-magazine-format-standard av-magazine-type-post av-magazine-entry-6 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/pt-pt\/do-trentino-a-suecia-um-repatriamento-sem-interrupcoes\/' title='Link to: Do Trentino \u00e0 Su\u00e9cia: um repatriamento sem interrup\u00e7\u00f5es' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-80x80.jpg\" class=\"wp-image-5520 avia-img-lazy-loading-not-5520 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Dal Trentino alla Svezia un rimpatrio senza interruzioni\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar3-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Do Trentino \u00e0 Su\u00e9cia: um repatriamento sem interrup\u00e7\u00f5es\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-31T09:18:36+02:00\" >31 de Mar\u00e7o, 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/pt-pt\/do-trentino-a-suecia-um-repatriamento-sem-interrupcoes\/' title='Link to: Do Trentino \u00e0 Su\u00e9cia: um repatriamento sem interrup\u00e7\u00f5es'>Do Trentino \u00e0 Su\u00e9cia: um repatriamento sem interrup\u00e7\u00f5es<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5442 av-magazine-format-standard av-magazine-type-post av-magazine-entry-7 av-magazine-entry-small '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"av-magazine-thumbnail\"><a href='https:\/\/www.argosassistance.com\/pt-pt\/turismo-italia-em-segundo-lugar-em-presencas-internacionais\/' title='Link to: Turismo: It\u00e1lia em segundo lugar em presen\u00e7as internacionais' class='av-magazine-thumbnail-link'><img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-80x80.jpg\" class=\"wp-image-5480 avia-img-lazy-loading-not-5480 attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Turismo: Italia seconda\" srcset=\"https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-80x80.jpg 80w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-36x36.jpg 36w, https:\/\/www.argosassistance.com\/wp-content\/uploads\/2026\/03\/Argos_26_mar2-180x180.jpg 180w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/a><\/div><div class=\"av-magazine-content-wrap\"><header class=\"entry-content-header\" aria-label=\"Post: Turismo: It\u00e1lia em segundo lugar em presen\u00e7as internacionais\"><time class='av-magazine-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-18T09:18:36+01:00\" >18 de Mar\u00e7o, 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/pt-pt\/turismo-italia-em-segundo-lugar-em-presencas-internacionais\/' title='Link to: Turismo: It\u00e1lia em segundo lugar em presen\u00e7as internacionais'>Turismo: It\u00e1lia em segundo lugar em presen\u00e7as internacionais<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><article class='av-magazine-entry av-magazine-entry-id-5473 av-magazine-format-standard av-magazine-type-post av-magazine-entry-8 av-magazine-entry-small '  itemscope=\"itemscope\" 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datetime=\"2026-02-18T09:18:36+01:00\" >18 de Fevereiro, 2026<\/time><h3 class='av-magazine-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.argosassistance.com\/pt-pt\/roma-o-destino-mais-romantico-do-mundo\/' title='Link to: Roma: o destino mais rom\u00e2ntico do mundo'>Roma: o destino mais rom\u00e2ntico do mundo<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experi\u00eancias aut\u00eanticas, tecnologia e um or\u00e7amento dedicado. \u00c9 assim que a Gera\u00e7\u00e3o Z viaja, segundo o relat\u00f3rio \u201cGera\u00e7\u00e3o Z e o Futuro da Experi\u00eancia de Viagem Personalizada.<\/p>\n","protected":false},"author":1,"featured_media":5275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[824],"tags":[1206,1209,1263,1262,1208,1207],"class_list":["post-5270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","tag-assistencia-medica-e-de-saude-24-7","tag-consultoria-juridica-internacional","tag-conteudo-personalizado","tag-geracao-z","tag-gestao-de-sinistros-e-coberturas-de-seguros","tag-suporte-logistico-e-operacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gera\u00e7\u00e3o Z e viagens - Argos Assistance<\/title>\n<meta name=\"description\" content=\"Gera\u00e7\u00e3o Z e viagens. 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