A lesson from the London WTM.
The annual World Travel Market takes place in London. It is an event that brings together tourist operators from around the world and is an essential opportunity for the industry. This year, the event took place from November 7th to 9th, with a well-defined approach from the pay-off: the future of the trip starts now.
This is an invitation to all the players in the travel industry who must prepare to face the challenges of a new scenario, which comes to terms with the legacy of the pandemic and the energy crisis, rethinking their activities in a more green, inclusive and digital way.
It is a matter of creating a responsible tourism to which everyone must contribute: governments, international organizations and companies, called to embrace technological innovation and the ecological transition of all sectors.
One of the problems to be solved, however, remains that of human capital, with a labour market that must be completely rethought on the level of supply, leaving to the past the superficial readings of the phenomenon of the shortage of personnel.
So, before looking to the future, those working in tourism need to pause and think about how to evolve their business model. In summary, this is a lesson from London’s World Travel Market.
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