The National Recovery and Resilience Plan (NRRP) assigns 2 billion and 400 million euros to investment projects in the field of tourism. The investments aim to increase the competitive capacity of businesses and promote a tourism offer based on environmental sustainability, innovation and digitalization of services.
Among the initiatives destined to have great success, the “Wonders. Discover the Italy of Wonders “by Autostrade per l’Italia (Aspi) which promotes the Italian cultural, naturalistic and food and wine heritage through digital and physical tools distributed on the network managed by Autostrade per l’Italia and also in the Service Areas.
It is a multi-channel and interactive platform that collects contributions from partners such as the Italian Touring Club, WWF, Slow Food Italy, the Italian National Commission for Unesco, local authorities and accompanies travelers through Italy. Among the novelties, 300 geo-localized podcasts made with the voices of Luca Bizzarri and Paolo Kessisoglu that can be listened to while traveling the motorway network, thus enriching the journey with the stories of the places you are crossing and looking at with your own eyes. This initiative was made possible thanks to Loquis, the Italian travel podcasting partner platform of the Wonders project, already used by over 500,000 tourists, in which every audio content is geo-localized and helps to create a unique real-world storytelling.
