Discover the Italy you did not know
As part of the last edition of the fair of critical consumption and lifestyles “Fa ‘La Cosa Giusta”, the project “Discover the Italy you did not know” was presented, a promotional campaign developed by the leading Regions of Emilia-Romagna, Umbria and Marche. Since 2004, the fair that takes place in Milan “Fa ‘La Cosa Giusta” has the aim of making known and disseminating the “good practices” of consumption and production throughout the national territory and to enhance the specificities and excellence, online and in synergy with the local institutional, associative and entrepreneurial fabric.
The project “Discover the Italy you did not know” is part of the 2020 Promotion Plan, which sees the collaboration between the Ministry of Tourism, ENIT and the Tourism Policy Commission – coordinated by the Abruzzo Region – of the Conference of the Regions and Autonomous Provinces. The campaign represents the first organic tourism project carried out jointly by all the institutions involved. In synergy with the work carried out by the Ministry in the international arena, the Administrations have thought of a strategy for the national and local tourism market, developed along three main lines: – Borghi, to rediscover over 60 realities thanks to international ambassadors and creators; – Slow tourism, in which the leading role is played by the more than 100 paths present in Italy, also through co-marketing actions with the world of food; – Active, naturalistic and experiential tourism, with maritime itineraries (to explore the nautical routes) and territorial routes to be covered by bike or in Nordic walking mode.
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