Latin America: New Trends in International Tourism.
At the recent LATA Expo 2025, the travel intelligence platform Mabrian (part of The Data Appeal Company, Almawave Group) presented a detailed analysis on the evolution of international tourism in six strategic Latin American countries: Mexico, Costa Rica, Argentina, Brazil, Peru, and Ecuador.
According to UN Tourism data, these six countries accounted for 86% of international arrivals in the region in 2024, totaling 76.4 million tourists. These figures point to a fast-growing continent, rich in charm, biodiversity, and new opportunities for tourism industry professionals.
Five Trends Reshaping Trave
Mabrian’s analysis highlights five key trends that are redefining hospitality:
- Expanding air connectivity: Mexico, Brazil, and Argentina are strengthening their routes; Peru and Ecuador are focusing on more stable markets, reducing dependency on volatile destinations like the United States.
- Safety and satisfaction: Costa Rica, Ecuador, and Peru lead in overall satisfaction and safety, though there is still room for improvement in authenticity and service quality.
- Seasonality and culture: Targeted promotions during shoulder seasons and a strong focus on cultural experiences, especially in Argentina and Brazil.
- Personalized tourism: Itineraries combining nature, wellness, and culture are gradually replacing generic travel packages.
- Alternative hospitality: Short-term rentals are gaining ground, and micro-itineraries are becoming more popular among families, couples, and solo travelers.
Argos: Supporting Your Clients in Latin America Too
With tourism booming in Latin America, traveling now more than ever requires fast, reliable, and personalized assistance – even in less conventional destinations or in areas subject to geopolitical or health-related changes.
Thanks to its direct presence in Latin America, Argos Assistance offers your clients comprehensive support, ensuring:
- 24/7 health and logistics assistance with a multilingual operations center
- Full concierge service for every local need: lost documents, cash advances, trusted clinics and facilities
- Immediate legal assistance if needed
- Support for custom itineraries and off-the-beaten-path travel
Learn more about our services
