What are the destinations of luxury tourism?
The concept of luxury is experiencing a radical shift in consumer perception. During the round table, it was discussed that Italy is starting again from luxury. Is it a dream or a concrete reality? The Luxury Hospitality Conference, which is now in its third edition, will be discussing the prospects for high-end products in future market scenarios.
Italy is in first place
Our country in this sense is well placed, with five hotels among the best in the world, including the first in the ranking, and with an offer of fashion, architecture and food and wine that can best satisfy the consumer in search of a luxury product, or a beautiful, good, health-conscious and sustainable product.
A description of the luxury consumer
Today, when we talk about luxury, we are more interested in refinement than ostentation. The selection of creative and trendy locations led to a turnover of 296 billion euros in 2022 and 346 billion euros in 2023. Luxury is consumed by a young Asian, around 25 years old, who believes in the values of sustainability, inclusiveness, and social openness. Quiet luxury is becoming more and more popular, with a focus on purchasing less but with elegance and sobriety.
The challenge faced by operators
The goal is to increase the value of the offer, with an overall quality upgrade, not just the top of the range. Furthermore, we need to enhance the artistic and cultural heritage, making it more accessible. Finally, we must consolidate the link between production and tourism, so that those who go to our country can experience and appreciate first hand the lifestyle, allowing for example to visit the places of production.
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